SEO – search engine optimization

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Search engine optimization (SEO) is a set of techniques that improve the quality and quantity of search engine traffic from your website. The higher your site ranks in Google and other search engines for relevant keywords, the more likely you are to receive search visitors.

For new websites, it is important to start out with the best possible positioning–as your domain ages, you’ll see even more of a benefit. For existing websites, it’s important to analyze your current traffic sources and future traffic goals to find the best keywords to target.

The SEO process includes:

• Improving your website content and structure
• Keyword, backlink and competitor research
• Proper coding practices
• Copy writing and/or editing

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